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The best creative independent agency in Hungary


Mattai-Macher Ranking 2011-2012

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SPECIALIST OF FIRST GLASSES
Ofotért
Lelkes Emese
Budapest Bank
Dalbir
Budapest Bank
Minicampaign
Budapest Bank
True Stories
Bonafarm
METRO advent
metro cash & carry
BalliFace
Ballantine's
Café Budapest
budapest festival center
OUR LOVELY FIRST CLIENT
VOLVO
Shapeskating
Hungexpo
Baba Dots' World
Unilever Baba
Baba Product Campaigns
Unilever
Dove Skin Fragrance
Unilever
Rama Creamy Bits
RAMA
Come. Listen. And tell.
Budapest Festival Orchestra
Héra Inspiration Campaign
Trilak
Cable Guys
UPC
CAPTAIN SZŐKE
UPC
Bonafarm Site
Bonafarm
Watch me
Viasat
Kalinka. Let the night begin!
Zwack
Sunbathe and fly!
IBUSZ
Small Letter
Peter cerny foundation
Ernő Menü
Burger King
Package Design
Skizo Winery

We believe in simple and effective ideas


which are widely talked about and loved by people

Laboratory
=
Group

Laboratory Group is a strategy and innovation driven creative hub with its in-house team of specialists. Our agency has been a partner of Europe's most awarded independent agency group, Jung von Matt since 2011. Don't be misled by the static departments, our solutions are truly integrated in their core.

Laboratory
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Ideas

Laboratory
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Digital

Laboratory
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PR

Laboratory
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16:9

LaboratoryEvents

The advertising agency was established in 2005 by Alex Szénássy. Since then, Laboratory Ideas has won more than 80 national and international recognitions at festivals. In 2012, Laboratory Ideas was ranked in two consecutive years the Best Creative Independent Agency in Hungary on the Mattai-Macher ranking.
Laboratory Digital is mainly responsible for innovation and development of various solutions delivered for digital channels. They create strategic plans and concepts, design and execute the most up-to-date applications and tools for their clients and providing online solutions.
A group of public relation professionals servicing wide variety of clients in lobbying, marketing PR, litigation, talent management, corporate PR and CSR. Our team basically acts as a translator of aims into publicly welcomed actions.
From the beginning, Laboratory’s film production company has been organizing film and photo shootings. It is equipped with its own in-house film editing facility, animation and photo studio.
Let it be a party, a conference, a roadshow or a family day, event organization is an exciting part of our services keeping the pulse high. It requires an 'in it to win it' skill and attitude as you can hardly get a second chance to make the first impression right among the real presence of your customers or business partners.

Awards

oneshow
One Show, Bronze
2012, Interactive Advertising
IKEA e-Folder, IKEA
clio
Clio Awards, Bronze
2012, Interactive
IKEA e-Folder, IKEA
nyf
NYF, Bronze
2012, Interactive Tools
IKEA e-Folder, IKEA
bronzpenge
Arany Penge, Bronze
2012, Outdoor
Musical Citylight, Budapest Festival Orchestra
bronzpenge
Arany Penge, Bronze
2012, Print
Café, Cafe Budapest
bronzpenge
Arany Penge, Bronze
2012, Brand design, logo
Café, Cafe Budapest
aranypenge
Arany Penge, Gold
2012, Design
Café, Cafe Budapest
hipnozis2012
Hipnózis, Bronze
2012, Online
Enjoy Xmas Responsibly, Laboratory Group
hipnozis2012
Hipnózis, Bronze
2012, Integrated
CD is dead, Muzzia
hipnozis2012
Hipnózis, Silver
2012, Other
CD is dead, Muzzia
hipnozis2012
Hipnózis, Gold
2012, Other
Musical Citylight, Budapest Festival Orchestra
hipnozis2012
Hipnózis, Gold
2012, Outdoor
Musical Citylight, Budapest Festival Orchestra
hipnozis2012
Hipnózis, Gold
2012, Event
CD is dead, Muzzia
as
Eurobest Young Creatives, Silver
2012, Award
The Trojan Seamstress, Axel Halász
hgawards
HG.hu Design Awards, Finalist
2011, Design
IKEA e-Folder, IKEA
effiebronz
EFFIE, Bronze
2011, Consumer products
Let yourself be inspired, Héra
effiearany
EFFIE, Gold
2011, Longterm Efficency
Baba Hugs, Unilever
cannes2011
Cannes Lions, Shortlist
2011, Media Lions
IKEA e-Folder, IKEA
cannes2011
Cannes Lions, Shortlist
2011, Cyber Lions
IKEA e-Folder, IKEA
lia
LIA, Bronze
2011, Digital
IKEA e-Folder, IKEA
ezustpenge
Arany Penge, Silver
2011, Event
Samsung Warhol 3D, Samsung
bronzpenge
Arany Penge, Bronze
2011, Innovative media
Trilak Héra tag-on, Trilak
aranypenge
Arany Penge, Gold
2011, Innovative media
IKEA e-Folder, IKEA
aranypenge
Arany Penge, Gold
2011, Digital solutions
IKEA e-Folder, IKEA
ezustpenge
Arany Penge, Silver
2011, Film
HBO True Blood trailer, HBO
hipnozis2011
Hipnózis, Grand Prix
2011, Creative Product of the Year
IKEA e-Folder, IKEA
hipnozis2011
Hipnózis, Gold
2011, Event
Samsung Warhol 3D, Samsung
hipnozis2011
Hipnózis, Gold
2011, Online
IKEA e-Folder, IKEA
hipnozis2011
Hipnózis, Gold
2011, Other
IKEA e-Folder, IKEA
hipnozis2011
Hipnózis, Gold
2011, Film
Trilak Héra tag-on, Trilak
effiebronz
EFFIE, Bronze
2010, Complex
Szerelők, Budapest Bank
effieezust
EFFIE, Silver
2010, Print
Padlizsán, Budapest Bank
effieezust
EFFIE, Silver
2010, Film
Szerelők, Budapest Bank
effieezust
EFFIE, Silver
2009, -
Szerelők, UPC
effiearany
EFFIE, Gold
2009, -
Újrapozícionálás, Budapest Bank
effiearany
EFFIE, Gold
2009, -
Adósságrendező, Budapest Bank
bronzpenge
Arany Penge, Bronze
2009, DM
Koccanásgátló, Volvo
bronzpenge
Arany Penge, Bronze
2009, Indoor
Videóbíró, UPC
bronzpenge
Arany Penge, Bronze
2009, Outdoor
Papa, Unilever
bronzpenge
Arany Penge, Bronze
2009, Print
Lejtmenet, Volvo
bronzpenge
Arany Penge, Bronze
2009, Film
Metált bírod?, Budapest Bank
bronzpenge
Arany Penge, Bronze
2009, Complex
Szerelők, UPC
ezustpenge
Arany Penge, Silver
2009, Print
Padlizsán, Héra
ezustpenge
Arany Penge, Silver
2009, Film
Szerelők, UPC
effiebronz
EFFIE, Bronze
2008, -
Szőke kapitány, UPC
effiearany
EFFIE, Gold
2008, -
Prémium Betét, Budapest Bank
cannes2011
Cannes Lions, Gold
2008, -
Szőke kapitány, UPC
bronzpenge
Arany Penge, Bronze
2008, TV Spot
Emese, Budapest Bank
bronzpenge
Arany Penge, Bronze
2008, Radio
Hallo, itt Szőke kapitány!, UPC
bronzpenge
Arany Penge, Bronze
2008, Complex
Szőke kapitány, UPC
bronzpenge
Arany Penge, Bronze
2008, TV Spot
Szintipop, UPC
bronzpenge
Arany Penge, Bronze
2007, Commercial film
Sanyi és Bandi, UPC
bronzpenge
Arany Penge, Bronz
2007, Commercial radio
Kínai szerelem, UPC
as
Eurobest Young Creatives, Silver
2010, Award
My Hamburg Life, Judit Kun
yx
Cannes Young Lions, Bronze
2010, Award
Cannes Young Lions, Laboratory

Quick stats

87.964

Pixels created
in an hour

451

lines of code
wrote every day

33

Cups of coffee
Per morning

245

Songs played
In a room per week

12.4

Pizzas eaten
every week

The greatest things are achieved together


our partner portfolio

input / output / outcome


life @ the lab

2014 March 12

BACK TO THE BIG APPLE

Labsite_news_ME_NYF2014GJ

Our Creative Director become a member of New York Festival Grand Jury 2014 for the second time.
NYF is so dear to use since we won a bronze award in 2012.

2013 June 5

Interior Design of the Year

aaa

Laboratory’s home has won the Interior Design of the Year 2012 prize. Chamber of Hungarian Architects’ Interior Design Section gives the award every year to the most outstanding work, this year to our 100 year-old building Tauszig-Róth (Manninger) Villa. Congratulations to the two designers: Krisztina Fülöp and Orsolya Glavanovics!

2013 June 4

Adventures with Volvo

volvokaland

Our route planning site for Volvo became very popular and got international recognition, so we decided to improve it. We have now 24 unique routes to every parts of the country and we improved the design too. Leave the city behind, experience our routes or send us yours!

2013 May 23

JvM Academy

Untitled-1

Jung von Matt announced on May 16th they have established a training center along with Good Scool. “Our two-years long professional training program turns the most talented young people to creatives of tomorrow. The entire course is highly practical: students learn by workshops, simulations and other practical projects. The program starts in spring 2014 semester, the deadline for application in November 30, 2013.” Read more here.

2013 May 17

New website for BFO

th

Here is the new website of Budapest Festival Orchestra, one of the ten leading orchestras of the world! We are proud to cooperate with the Grammy nominee symphonic orchestra and wish them a happy 30th birthday!

2013 March 14

Getting in the right spirit

Becherovka Photo Contest

Get together, play and win! What else could have been the idea behind our new app developed for BECHEROVKA on Facebook. An easy click & upload photo application allows followers to share party photos and win popular party accessories. It’s always fun seeing party people getting in the right spirit, so our task was obvious, creating a platform to encourage them to save those moments. In order to succeed our agency had to try it first! Cheers.

2013 February 15

Lelkes Emese for the win!

Lelkes Emese

Gaining more than 48% of the votes, our beloved Lelkes Emese became the most iconic female ad character of the past 20 years in Hungary. Emese won over such big names as Pataki “Fabulon” Ági and Dobó “Pepsi” Kata. Thanks for the votes, everyone!

2013 February 14

Welcome aboard, Tom!

Tom Hidvegi

Brandnologist, Tom Hidvegi former international brand strategy consultant, Cannes Creative Leaders Program graduate, Creative Leadership MBA participant of the Berlin School has joined Laboratory Group as the Creative Strategy Officer on Valentine`s Day. Since it was love at first sight when started working with Tom.

2013 February 8

Beyond city limits!

Beyond city limits - The new Volvo V40

It’s going to drive you mad if you miss our new app produced for Volvo Hungary. Passion driven project combining cross category elements featuring the new Volvo V40 launch along with an inland tourism guide. Check it out! www.mozduljkiavarosbol.hu

2012 November 30

One of the best at Eurobest!

axel2

We are proud to announce that our art director, Axel Halász and Bence Bodnár, copywriter at Kirowski Isobar took the illustrious 2nd place at the Eurobest Young Creatives finals at Lisbon, Portugal. Well done, boys!

2012 August 29

Google loves Berlin. Berlin loves us. We love Google.

Untitled-2

Last week we visited Berlin to take part in the awesome Google Creative Sandbox 2012 event.
It was a very exciting and inspiring experience. Thank you, Google!

2012 August 14

The favourite of the month

Untitled-1

Beach House – Bloom. This is the latest album (released few month ago) from the Baltimore-based dream pop duo. You can find it at our office and it is also available at Wave Music in Budapest.

2012 May 15

One Show

fgd

The city of New York has been really nice to us lately. As humble people we only want to say thanks to the Big Apple. Having won the bronze for the New York Festival, the Clio Awards and the One Show in a row is our biggest success so far. Keep up the good work, NY!

2012 May 5

BalliFace

gr

BalliFace, the official Facebook page of Ballantine’s whisky has reached more than 60.000 likes, being our most successful integrated social media campaign so far.
Learn more: www.facebook.com/balliface

2012 May 3

Hipnózis Creative Festival

hip

Hipnózis Creative festival has really been a blast this year. 2012’s first award show stuffed Laboratory with a bunch of green brains. We have won 3 gold, 1 silver and 2 bronze awards. Thanks!

2012 March 14

M-List

newsdef

We are very proud to announce that according to the 2011 M-list, the Hungarian Gunn Report, we have finished off at the illustrious 2nd place among ad agencies, thus becoming the most awarded Hungarian-owned creative community.

experiment to experience


your journey starts here

Contact

 

AddressAddress:H-1027 Budapest, Kacsa utca 15-23.

PhonePhone:+36 1 881 6565

from monologue to dialogue


from creation to creaction

"Laboratory Group" is a trade mark of Laboratory Ideas Ltd. registered under Nr.208811 and "Laboratory" (figurative) is a trade mark of Laboratory Ideas Ltd. registered under Nr.199713. The content of this site is protected by copyright and neighbouring rights connected to copyright in accordance with the Act Nr. LXXVI of 1999 on Copyright (Act on Copyright). The authors of these works are Laboratory Ideas Ltd. and Laboratory Digital Ltd.