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Get together, play and win! What else could have been the idea behind our new app developed for BECHEROVKA on Facebook. An easy click & upload photo application allows followers to share party photos and win popular party accessories. It’s always fun seeing party people getting in the right spirit, so our task was obvious, creating a platform to encourage them to save those moments. In order to succeed our agency had to try it first! Cheers.

Gaining more than 48% of the votes, our beloved Lelkes Emese became the most iconic female ad character of the past 20 years in Hungary. Emese won over such big names as Pataki “Fabulon” Ági and Dobó “Pepsi” Kata. Thanks for the votes, everyone!

Brandnologist, Tom Hidvegi former international brand strategy consultant, Cannes Creative Leaders Program graduate, Creative Leadership MBA participant of the Berlin School has joined Laboratory Group as the Creative Strategy Officer on Valentine`s Day. Since it was love at first sight when started working with Tom.

It’s going to drive you mad if you miss our new app produced for Volvo Hungary. Passion driven project combining cross category elements featuring the new Volvo V40 launch along with an inland tourism guide. Check it out! www.mozduljkiavarosbol.hu

We are proud to announce that our art director, Axel Halász and Bence Bodnár, copywriter at Kirowski Isobar took the illustrious 2nd place at the Eurobest Young Creatives finals at Lisbon, Portugal. Well done, boys!


Beach House – Bloom. This is the latest album (released few month ago) from the Baltimore-based dream pop duo. You can find it at our office and it is also available at Wave Music in Budapest.

The city of New York has been really nice to us lately. As humble people we only want to say thanks to the Big Apple. Having won the bronze for the New York Festival, the Clio Awards and the One Show in a row is our biggest success so far. Keep up the good work, NY!

BalliFace, the official Facebook page of Ballantine’s whisky has reached more than 60.000 likes, being our most successful integrated social media campaign so far.
Learn more: www.facebook.com/balliface

Hipnózis Creative festival has really been a blast this year. 2012’s first award show stuffed Laboratory with a bunch of green brains. We have won 3 gold, 1 silver and 2 bronze awards. Thanks!

We are very proud to announce that according to the 2011 M-list, the Hungarian Gunn Report, we have finished off at the illustrious 2nd place among ad agencies, thus becoming the most awarded Hungarian-owned creative community.