Thank you, guys!

I was elected as the most iconic female ad character
of the past 20 years in Hungary!

One of the best at Eurobest!

IKEA e-Folder

Awards from the Big Apple

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The best independent creative agency in Hungary


(Mattai-Macher Ranking 2011, 2012)

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SPECIALIST OF FIRST GLASSES
Ofotért
Lelkes Emese
Budapest Bank
Dalbir
Budapest Bank
Minicampaign
Budapest Bank
True Stories
Bonafarm
METRO advent
metro cash & carry
BalliFace
Ballantine's
Café Budapest
budapest festival center
OUR LOVELY FIRST CLIENT
VOLVO
Shapeskating
Hungexpo
Baba Dots' World
Unilever Baba
Baba Product Campaigns
Unilever
Dove Skin Fragrance
Unilever
Rama Creamy Bits
RAMA
Come. Listen. And tell.
Budapest Festival Orchestra
Héra Inspiration Campaign
Trilak
Cable Guys
UPC
CAPTAIN SZŐKE
UPC
Bonafarm Site
Bonafarm
Watch me
Viasat
Kalinka. Let the night begin!
Zwack
Sunbathe and fly!
IBUSZ
Small Letter
Peter cerny foundation
Ernő Menü
Burger King
Package Design
Skizo Winery

We believe in ideas


which are widely talked about and loved by people

Laboratory
=
Group

Laboratory Group is a strategy and innovation driven creative hub by its relevant in-house field specialists, the Group's three companies: Laboratory Ideas - Advertising Agency, Laboratory Digital - Digital Agency and Laboratory 16:9 - Film Production Company. Since 2011 Laboratory Group has been a cooperational partner of the Germany based, Europe's most awarded independent agency group, Jung von Matt.

Laboratory
+
Ideas

Laboratory
+
Digital

Laboratory16:9

The advertising agency was established in 2005. Since then, Laboratory Ideas has won more than 80 national and international recognition at festivals like One Show, Clio Award, The New York Festivals, London International Awards, Cannes Lions, Eurobest, Golden Drum, ADCH, ADCE, Arany Penge, Hipnózis and EFFIE. In 2011, Laboratory Ideas was the Best Creative Independent Agency in Hungary (Mattai-Macher Ranking).
Established in 2011, Laboratory Digital is mainly responsible for innovation and development of various solutions on digital channels. Digital experts create strategic plans and concepts, design and execute the most up-to-date applications and tools for their clients and give digital support for the Group’s clientele.
Since the establishment in 2006, Laboratory’s film production company has been organising film and photo shootings. It is equipped with its own film editing facility, animation and photo studio.

Awards

oneshow
One Show, Bronze
2012, Interactive Advertising
IKEA e-Folder, IKEA
clio
Clio Awards, Bronze
2012, Interactive
IKEA e-Folder, IKEA
nyf
NYF, Bronze
2012, Interactive Tools
IKEA e-Folder, IKEA
bronzpenge
Arany Penge, Bronze
2012, Outdoor
Musical Citylight, Budapest Festival Orchestra
bronzpenge
Arany Penge, Bronze
2012, Print
Café, Cafe Budapest
bronzpenge
Arany Penge, Bronze
2012, Brand design, logo
Café, Cafe Budapest
aranypenge
Arany Penge, Gold
2012, Design
Café, Cafe Budapest
hipnozis2012
Hipnózis, Bronze
2012, Online
Enjoy Xmas Responsibly, Laboratory Group
hipnozis2012
Hipnózis, Bronze
2012, Integrated
CD is dead, Muzzia
hipnozis2012
Hipnózis, Silver
2012, Other
CD is dead, Muzzia
hipnozis2012
Hipnózis, Gold
2012, Other
Musical Citylight, Budapest Festival Orchestra
hipnozis2012
Hipnózis, Gold
2012, Outdoor
Musical Citylight, Budapest Festival Orchestra
hipnozis2012
Hipnózis, Gold
2012, Event
CD is dead, Muzzia
hgawards
HG.hu Design Awards, Finalist
2011, Design
IKEA e-Folder, IKEA
effiebronz
EFFIE, Bronze
2011, Consumer products
Let yourself be inspired, Héra
effiearany
EFFIE, Gold
2011, Longterm Efficency
Baba Hugs, Unilever
cannes2011
Cannes Lions, Shortlist
2011, Media Lions
IKEA e-Folder, IKEA
cannes2011
Cannes Lions, Shortlist
2011, Cyber Lions
IKEA e-Folder, IKEA
lia
LIA, Bronze
2011, Digital
IKEA e-Folder, IKEA
ezustpenge
Arany Penge, Silver
2011, Event
Samsung Warhol 3D, Samsung
bronzpenge
Arany Penge, Bronze
2011, Innovative media
Trilak Héra tag-on, Trilak
aranypenge
Arany Penge, Gold
2011, Innovative media
IKEA e-Folder, IKEA
aranypenge
Arany Penge, Gold
2011, Digital solutions
IKEA e-Folder, IKEA
ezustpenge
Arany Penge, Silver
2011, Film
HBO True Blood trailer, HBO
hipnozis2011
Hipnózis, Grand Prix
2011, Creative Product of the Year
IKEA e-Folder, IKEA
hipnozis2011
Hipnózis, Gold
2011, Event
Samsung Warhol 3D, Samsung
hipnozis2011
Hipnózis, Gold
2011, Online
IKEA e-Folder, IKEA
hipnozis2011
Hipnózis, Gold
2011, Other
IKEA e-Folder, IKEA
hipnozis2011
Hipnózis, Gold
2011, Film
Trilak Héra tag-on, Trilak
effiebronz
EFFIE, Bronze
2010, Complex
Szerelők, Budapest Bank
effieezust
EFFIE, Silver
2010, Print
Padlizsán, Budapest Bank
effieezust
EFFIE, Silver
2010, Film
Szerelők, Budapest Bank
effieezust
EFFIE, Silver
2009, -
Szerelők, UPC
effiearany
EFFIE, Gold
2009, -
Újrapozícionálás, Budapest Bank
effiearany
EFFIE, Gold
2009, -
Adósságrendező, Budapest Bank
bronzpenge
Arany Penge, Bronze
2009, DM
Koccanásgátló, Volvo
bronzpenge
Arany Penge, Bronze
2009, Indoor
Videóbíró, UPC
bronzpenge
Arany Penge, Bronze
2009, Outdoor
Papa, Unilever
bronzpenge
Arany Penge, Bronze
2009, Print
Lejtmenet, Volvo
bronzpenge
Arany Penge, Bronze
2009, Film
Metált bírod?, Budapest Bank
bronzpenge
Arany Penge, Bronze
2009, Complex
Szerelők, UPC
ezustpenge
Arany Penge, Silver
2009, Print
Padlizsán, Héra
ezustpenge
Arany Penge, Silver
2009, Film
Szerelők, UPC
effiebronz
EFFIE, Bronze
2008, -
Szőke kapitány, UPC
effiearany
EFFIE, Gold
2008, -
Prémium Betét, Budapest Bank
cannes2011
Cannes Lions, Gold
2008, -
Szőke kapitány, UPC
bronzpenge
Arany Penge, Bronze
2008, TV Spot
Emese, Budapest Bank
bronzpenge
Arany Penge, Bronze
2008, Radio
Hallo, itt Szőke kapitány!, UPC
bronzpenge
Arany Penge, Bronze
2008, Complex
Szőke kapitány, UPC
bronzpenge
Arany Penge, Bronze
2008, TV Spot
Szintipop, UPC
bronzpenge
Arany Penge, Bronze
2007, Commercial film
Sanyi és Bandi, UPC
bronzpenge
Arany Penge, Bronz
2007, Commercial radio
Kínai szerelem, UPC

Quick stats

87.964

Pixels created
in an hour

451

lines of code
wrote every day

33

Cups of coffee
Per morning

245

Songs played
In a room per week

12.4

Pizzas eaten
every week

The greatest things were achieved together


here's some of our partners

input / output


news, announcements & life in laboratory

2013 May 17

New website for BFO

th

Here is the new website of Budapest Festival Orchestra, one of the ten leading orchestras of the world! We are proud to cooperate with the Grammy nominee symphonic orchestra and wish them a happy 30th birthday!

2013 March 14

Getting in the right spirit

Becherovka Photo Contest

Get together, play and win! What else could have been the idea behind our new app developed for BECHEROVKA on Facebook. An easy click & upload photo application allows followers to share party photos and win popular party accessories. It’s always fun seeing party people getting in the right spirit, so our task was obvious, creating a platform to encourage them to save those moments. In order to succeed our agency had to try it first! Cheers.

2013 February 15

Lelkes Emese for the win!

Lelkes Emese

Gaining more than 48% of the votes, our beloved Lelkes Emese became the most iconic female ad character of the past 20 years in Hungary. Emese won over such big names as Pataki “Fabulon” Ági and Dobó “Pepsi” Kata. Thanks for the votes, everyone!

2013 February 14

Welcome aboard, Tom!

Tom Hidvegi

Brandnologist, Tom Hidvegi former international brand strategy consultant, Cannes Creative Leaders Program graduate, Creative Leadership MBA participant of the Berlin School has joined Laboratory Group as the Creative Strategy Officer on Valentine`s Day. Since it was love at first sight when started working with Tom.

2013 February 8

Beyond city limits!

Beyond city limits - The new Volvo V40

It’s going to drive you mad if you miss our new app produced for Volvo Hungary. Passion driven project combining cross category elements featuring the new Volvo V40 launch along with an inland tourism guide. Check it out! www.mozduljkiavarosbol.hu

2012 November 30

One of the best at Eurobest!

axel2

We are proud to announce that our art director, Axel Halász and Bence Bodnár, copywriter at Kirowski Isobar took the illustrious 2nd place at the Eurobest Young Creatives finals at Lisbon, Portugal. Well done, boys!

2012 August 29

Google loves Berlin. Berlin loves us. We love Google.

Untitled-2

Last week we visited Berlin to take part in the awesome Google Creative Sandbox 2012 event.
It was a very exciting and inspiring experience. Thank you, Google!

2012 August 14

The favourite of the month

Untitled-1

Beach House – Bloom. This is the latest album (released few month ago) from the Baltimore-based dream pop duo. You can find it at our office and it is also available at Wave Music in Budapest.

2012 May 15

One Show

fgd

The city of New York has been really nice to us lately. As humble people we only want to say thanks to the Big Apple. Having won the bronze for the New York Festival, the Clio Awards and the One Show in a row is our biggest success so far. Keep up the good work, NY!

2012 May 5

BalliFace

gr

BalliFace, the official Facebook page of Ballantine’s whisky has reached more than 60.000 likes, being our most successful integrated social media campaign so far.
Learn more: www.facebook.com/balliface

2012 May 3

Hipnózis Creative Festival

hip

Hipnózis Creative festival has really been a blast this year. 2012’s first award show stuffed Laboratory with a bunch of green brains. We have won 3 gold, 1 silver and 2 bronze awards. Thanks!

2012 March 14

M-List

newsdef

We are very proud to announce that according to the 2011 M-list, the Hungarian Gunn Report, we have finished off at the illustrious 2nd place among ad agencies, thus becoming the most awarded Hungarian-owned creative community.

drop by for a coffee


we're looking forward to meeting you

Contact

 

AddressAddress:H-1021 Budapest, Hüvösvölgyi út 94/B.

PhonePhone:+36 1 881 6565

Thank you for visiting us!


LaboratoryGroup.com 2013